Down the Street Designs
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Block: Community Voices

We partnered with Block to provide illustration support for “Community Voices”, an Instagram content series that spotlights members of Block’s Employee Community Groups. The illustrations helped to highlight the story of API-Blocks community co-chair Cyrille Villaflores, and her journey being mentored by peers in the API community.

 
 

Block: Community Voices

We partnered with Block to provide illustration support for “Community Voices”, an Instagram content series that spotlights members of Block’s Employee Community Groups. The illustrations helped to highlight the story of API-Blocks community co-chair Cyrille Villaflores, and her journey being mentored by peers in the API community. We were given creative freedom to bridge Filipino heritage and Bay Area company culture in whimsical ways.

Client: Block
Illustration: Down the Street

 

ILLUSTRATIONS

Below are some illustrations that accompanied the narrative. Each illustration corresponded to a pull quote from an interview with the subject. Using bold colors and exaggerated shapes, we aimed to evoke a feeling that was confident, authentic, and wholesome, but also pulled from the festive nature of Filipino-American culture.

The cover illustration (above) includes visual elements from the story, as well as elements quintessential to the Filipino-American community.

The heroine of our story is Cyrille, global co-chair for the API-Blocks community.

Visual motifs relating to Filipino-American heritage, including durian, the parol star, karaoke, and tocilog.

Cyrille peruses all the diverse Slack groups at Block.

Cyrille and her mentor attend a wine tasting event, where Cyrille takes a leap of faith and overcomes her nervousness.

Cyrille and her mentor Brittany create virtual breakout rooms to help others improve public speaking and form connections over boba.

Cyrille and her mentee exchange ideas in the cloud.

STORYBOARD SKETCHES

Before drawing the artwork in colored vector format, we sketched out each scene to fit with the provided text layout.

Below is a scroll-through of the final Instagram post on Block’s account. It was important to make sure that all the scenes connected in a seamless manner.